All Communication in One Place
Stop juggling email, text, and phone calls. Every conversation tracked, organized, and anchored to the right animal or litter.
UrBreed's Messaging Hub
Unified messaging system. All buyer inquiries, application discussions, and owner updates in one place. No more lost emails or scattered text threads.
- Conversations anchored to animals/litters
- Email integration with unique reply addresses
- Full conversation history and audit trail
Automated Application Workflow
Buyer applies → You review → Approve/reject → Animal auto-reserved → Buyer notified. Complete workflow automation.
- Status tracking (submitted → approved)
- Reviewer notes and rejection reasons
- Auto-reserve on approval
Breeder Community Updates
Send updates to all families who purchased from you. Health alerts, recalls, litter updates - privacy-first design.
- Opt-in community membership
- Announcement types (general, health, recalls)
- Easy owner opt-out anytime
Live Whelping Cams & 24/7 Litter Monitoring
Stream live video during critical whelping periods. Monitor litters 24/7 with professional CDN-powered streaming and health check sessions.
UrBreed's Stream Integration
Monitor your litters remotely without disturbing mom and causing stress. Check in from anywhere. Optionally share with your vet or make public when safe.
- Check on litters from anywhere without causing stress
- Optional sharing with your vet or buyers when ready
- Secure, private streams - you control access
- Works with your existing camera setup
One-Handed Health Checks
Designed for how you actually work. Phone in hand, snap photos, scan QR tags or swipe between animals, enter vitals, record observations—everything auto-attaches. No downloading, saving, or remembering who is who.
- Snap pictures/videos that automatically attach to the right animal
- QR scan or swipe to switch animals, one-handed
- Flags vitals outside normal accepted ranges
- Pause/resume when you get interrupted
Complete Genetic Tracking & Lineage Management
Professional pedigree tracking, COI calculations, hereditary health conditions, and genetic test management - all privacy-controlled.
Pedigree & Family Trees
Immutable lineage tracking with full pedigree generation (up to 10 generations). Privacy-aware visibility controls.
- Dam/sire relationships with audit trail
- Sibling tracking (full, maternal, paternal)
- Offspring management
COI Calculation & Breeding Validation
Automatic Coefficient of Inbreeding calculations. Breeding pair validation with risk assessment and compatibility scoring.
- Common ancestor detection
- Risk levels (low, moderate, high)
- Breeding recommendations
Genetic Health Conditions
Breed-specific hereditary conditions tracking. CHIC requirements, test provider integration (Embark, Wisdom Panel, OFA).
- Inheritance patterns (recessive, dominant, x-linked)
- Severity classification and prevalence
- Test catalog with costs and turnaround times
Video Consultations with Vets & Other Breeders
Get expert advice without the drive. Video consult with your vet for health questions or connect with mentor breeders for breeding guidance.
UrBreed's Video Conferencing
Built-in secure video calls. Request consultations with your veterinarian or schedule mentorship sessions with experienced breeders.
- Schedule or join queue for immediate consultation
- Share animal records during video call
- Consultation notes saved to animal's timeline
- No extra software needed - works in browser
Breeder-to-Breeder Mentorship
Connect with experienced breeders for guidance on breeding decisions, genetic planning, or whelping support.
- Request sessions from verified mentor breeders
- Share pedigrees and genetic data securely
- Host your own educational sessions
- Build your reputation as a mentor
Litter Communities & Owner Connections
Auto-created private communities for each litter. Owners share growth updates, compare siblings, and stay connected - building your reputation.
Private Litter Groups
Automatic community creation per litter. Owners share growth updates, milestones, and photos with their puppy's siblings.
- Chronological update feed (no algorithms)
- Sibling photo galleries
- Growth comparison metrics
Encrypted Owner Messaging
End-to-end encrypted messaging between litter owners. Scoped to same litter or breeder community. Mutual opt-in required.
- Matrix integration for E2E encryption
- Thread-based conversations with read receipts
- Not globally searchable - privacy first
Breeder Community Platform
Optional breeder community for education and updates. Owners join/leave freely. No sales pressure or marketing allowed.
- Education posts, announcements, events, resources
- Content filtering by type
- Member count display and pinned posts
Digital Baby Books & Complete Care Packets
Every animal gets a permanent life timeline. Milestones, photos, memories, medical history - all transferred to new owners in comprehensive care packets.
Chronological Life Timeline
Permanent baby book for each animal. Track birthdays, milestones, first events, growth, memories, and photos. Timeline transfers with ownership.
- Milestone tracking (birthdays, gotcha days, life stages, first events)
- Memory entries with emotions, photos, tags
- Weight/growth measurements over time
- Photo galleries with permanence (transfers with animal)
- Memorial mode for graceful passing
Complete Go-Home Packet
Auto-generated PDF with everything new owners need. Medical history, your typical paperwork, FAQ answers, food brand info, care instructions - all in one professional packet.
- Complete medical history and vaccination schedules
- Food brand, feeding schedule, and dietary info
- Your FAQ answers (potty training, crate training, etc.)
- Microchip, registration, and identification info
- Transfer instructions and emergency contacts
QR Tags - Keep Every Record Straight
Physical ID tags with QR codes. Scan to instantly pull up the right record. Never mix up littermates again. Permanent ID tracking for your breeding program.
Instant Record Access
Scan any QR tag with your phone camera and instantly pull up that animal's complete record. Perfect for health checks, identifying littermates, and keeping records straight.
- Scan to identify and access records immediately
- No app needed - works with phone camera
- Perfect for staff, vets, and new owners
Permanent ID Tracking
Each animal gets a permanent unique ID that follows them for life. Track your breeding stock, offspring, and lineages with confidence.
- Permanent unique IDs for your breeding program
- Never confuse littermates or breeding records
- Links to pedigrees, health records, and timeline
Lost & Found Safety Net
If an animal gets lost, anyone who scans the tag can report a sighting. Your contact info stays private until you choose to share.
- Community sighting reports with location
- Private contact info until you approve
- Works even after ownership transfer
Professional Education & CEU Credits
Access live education sessions, earn CEU/CPE credits, and host your own educational content for the breeding community.
Access Educational Content
Enroll in courses, attend live sessions, earn certificates with verification codes. Browse evidence-based species knowledge database.
- Live video classroom via LiveKit integration
- CEU/CPE credits from accredited sessions (RACE, AVMA, AAVSB)
- Automatic certificate generation with unique verification codes
- Attendance tracking with 80% minimum for certification
Host Educational Sessions
Verified breeders can create and host education sessions and cohorts. Set prerequisites, pricing, access controls, and CEU credits.
- Multi-session cohorts (courses) with enrollment tracking
- Access control (public, invite-only, role-restricted, organization-restricted)
- Session recording with URL storage
- Payment integration for paid sessions/cohorts
Automate Contracts & Collect Payments
No more manual paperwork or chasing payments. System handles contracts, signatures, deposits, and final payments automatically.
Use Your Own Documents, Auto-Filled
Scan in YOUR existing contract or use ours. System automatically fills in buyer name, animal info, price, dates - everything. Works for sale contracts, AKC registration forms, health guarantees, any paperwork.
- Upload your own contract - system auto-fills it
- Works for AKC forms, breed registrations, any document
- Digital signatures (draw/type/upload)
- Multi-party signing (buyer, breeder, witness)
- Final signed PDF automatically generated
Integrated Payment Processing
Stripe Connect integration. Accept deposits, installments, and final payments. Funds route directly to your account.
- Deposit payment collection
- Installment payment plans
- Final payment triggers ownership transfer
- Platform fee auto-deducted
- Payment webhook automation
No Pay-to-Win. We Don't Favor Anyone.
UrBreed is different. We're here to improve animal welfare, promote good actors, and make bad actors disappear. Not to milk breeders for every dollar.
What We DON'T Do
- ✗NO "featured" or "premium" listings - everyone gets equal visibility
- ✗NO percentage of your sales - we don't touch your money
- ✗NO pay-for-better-placement schemes
- ✗NO favoring breeders who spend more
How It Actually Works
- Money goes directly to YOUR Stripe account - we never touch it
- Your subscription supports the platform and lifetime record storage
- We help you set up Stripe if you don't have an account
- Our mission: improve siloed systems, prioritize animal welfare
The Bottom Line:
Ethical breeders deserve a platform that works for animals, not against them. We make money from subscriptions—not by extracting a cut of your sales or selling visibility. Good actors get promoted through transparency. Bad actors can't hide.
Complete Breeding Operations Management
Every aspect of your breeding operation - from conception to going home
Litter Planning & Tracking
Plan breedings, track pregnancies, record births, manage weaning, monitor development milestones.
- Status workflow (planned → born → ready)
- Dam/sire tracking with full lineage
- Photo galleries and timeline
Mobile Health Check Sessions
Tablet-optimized health sessions with weight tracking, temperature logging, voice notes, and AI health alerts.
- QR scanner for rapid animal ID
- Automatic diagnostic signal detection
- PDF export with health summary
Breeding Stock & Registries
Track every animal in your program with photos, temporary IDs, microchips. Manage AKC, CFA, TICA, and other breed registries.
- Auto-generated temporary IDs
- Multi-registry support with certificates
- Registry transfer workflow
Integrated Marketplace
List animals, track views and inquiries, manage pricing. Complete listing lifecycle management.
- Draft mode before publishing
- Analytics (views, applications, inquiries)
- Equal visibility - no pay-for-placement
Staff & Team Collaboration
Invite team members, assign roles, delegate tasks. Complete audit trail of all staff actions.
- Roles: admin, manager, caretaker, viewer
- Granular permissions per staff member
- Activity logs and audit trail
Complete Document Management
Store and manage 18+ document types. Health certificates, vet records, contracts, registries - all in one place.
- Expiration tracking with reminders
- Verification workflow
- Visibility controls (private/public)
Your Breeder Profile + Website Options
Everyone gets a breeder profile page. Want more? Embed our marketplace into your existing site, OR move your domain to us for full hosting (optional add-on).
- Free breeder profile page (included for everyone)
- Embed UrBreed marketplace into your own website
- OR: Move your domain to us for full hosting (add-on)
- Auto-sync marketplace listings to your site
Transparency = Trust = Sales
Complete health history, health check summaries, and vet records automatically prove your care standards. Buyers see the evidence. No convincing needed.
Complete Breeding-to-Sale Workflow
Plan & Track Litter
Create litter, schedule health checks, upload photos, track milestones
List & Communicate
Create listing, receive applications, message buyers - all in platform
Contract & Payment
Generate contract, collect signatures, receive deposit, process final payment
Transfer & Reputation
Complete history transfers to owner, builds your transparent reputation